- Why organic cotton?
More pesticides are used on cotton than any other crop. In fact, despite covering only 2.4% of the world’s crop land, conventional cotton farms account for roughly 11% of all herbicide use and an amazing 24% of all pesticide use. Organic cotton is chemical free.
- The manufacture of conventional cotton relies on the use of thousands of synthetic substances such as chlorine bleaches, heavy metal dyes and treatments such as formaldehyde to minimise shrinkage and lessen creasability.
- Cotton is a thirsty crop….
It can take more than 20 000 litres of water to produce 1kg of conventional cotton. All that water to make just one t-shirt and a pair of jeans….
- Why Bamboo?
Bamboo is the world’s fastest growing plant, growing up to 1.5metres each day without the use of chemical fertilisers or insecticides. When bamboo is harvested, shoots continue to grow and the plant returns to maturity within 3-5 years.
- The type of bamboo used in textiles is called Moso. It is not the type eaten by endangered pandas.
- Bamboo minimizes CO2 gases and generates up to 35% more oxygen than an equivalent stand of trees.
- Not only is bamboo an amazingly soft fabric, it’s also naturally:
• antibacterial and anti-fungal
• moisture wicking
• highly absorbent
• thermo-regulating – keeping you cooler in summer and warmer in winter
• hypo-allergenic making it ideal for babies sensitive skin and allergy sufferers
- Carried babies cry less. Research has shown that babies who are carried cry, on average, 43% less overall and 54% less during the evening hours. In cultures where babies are carried almost continuously, babies cry much less than those in non-carrying cultures.
- Baby wearing is great for mental development. Carried babies spend more time in a "quiet, alert state" - ideal for learning. Their senses are stimulated yet there is a safe place to retreat to. When carried, your baby sees the world from where you do and the extra stimulation benefits brain development.
- Baby wearing is great for emotional development. Babies are quickly able to develop a sense of security and trust when they are carried. They are more likely to be securely attached to their care-giver and often become independent at an earlier age.